Japan – Pertemba

The Changing Behaviour Of Japanese Consumers

9th January 2017

The behaviour of Japanese consumers is changing. Once reluctant to use online shopping, Japan now has a well-developed ecommerce infrastructure. This shift means that the behaviour of Japanese consumers is becoming more like the behaviour of European and US consumers i.e. searching for better value and shopping more often online…. Read More

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The Changing Behaviour Of Japanese Consumers

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